About Facial Aesthetics

Malar Augmentation (Accentuation of the Cheekbones)

The malar region (cheekbone area) is the anatomical regions located on both sides of the nose, in the midface between the mouth and forehead, which extends from just under the lower eyelids to the auricles. Malar augmentation refers to the procedures performed to give these regions the ideal volume and shape compatible with the rest of the face.

Indistinctness of the malar region and its lack of fullness cause the appearance of bags on the lower eyelids or make the existing bags much more visible. An indistinct the malar region causes the nose in the middle of the face to look larger than it is. In some cases, when augmentation is performed instead of or in conjunction with reduction rhinoplasty, the facial proportions approach more ideal dimensions, resulting in a much more aesthetic facial appearance.

The V-shaped lines connecting the chin tip and the outermost parts of both cheekbones are considered one of the aesthetically pleasing facial features. The fullness or indistinctness of the cheekbones has a significant effect on the aesthetic appearance of the face. Prominent cheekbones make the face look younger, more dynamic, and attractive. Malar Augmentation is the procedure performed for this purpose.

Sometimes the malar region (cheekbone area) may congenitally be underdeveloped according to the standards. The soft tissues on the cheekbones and cheek tissues mostly start moving downward and sag as a result of aging and rapid weight gain.

At the end of this process, bags on the lower eyelids become noticeable, collapses occur in the parts just below the lower eyelids, and the lines on the corners of the mouth deepen. The V-shaped relationship between the chin and cheekbones becomes rectangular. This makes the nose to look larger than it is and the face to look older and tired.

Malar Augmentation with Injectables

At first sight, people with fuller and more prominent cheekbones look stronger and younger. Therefore, malar augmentation (accentuation of the cheekbones with injectables) commonly preferred by celebrities are intended to eliminate the congenital or age-related smallness of the cheekbone structure, with the appropriate treatment procedure determined by the specialist physician in consultation with the patient.

In general, if a young face has slight volume loss, 1-2 ml of ready-made/temporary fillers can be applied to the cheekbone in doctor’s office. Synthetic fillers containing hyaluronic acid are most commonly used for this purpose. The disadvantage of this method is the use of a foreign substance that carries the risk of allergy albeit at low rates.

Furthermore, because the application’s results are temporary, the procedure must be repeated after one year on average. Although the filler injection is perceived or presented as a simple procedure, complications ranging from blindness to death have been reported in cases where it is performed by people other than experienced plastic surgeons and dermatologists.

Accentuation of the Cheekbones

Accentuation of the cheekbones, intended to eliminate volume loss in the cheekbone areas, has been one of the most common aesthetic procedures in recent years. It is possible to make the cheekbones more prominent using a variety of techniques ranging from simple to complex. Each technique has its own advantages and disadvantages.

Another technique used to accentuate the cheekbones is the injection of fat tissue taken from the person’s own body into these areas in operating room settings. The most important advantage of this technique, which I prefer in my practice, over ready-made/temporary fillers is that it does not pose the risk of allergies can be applied in the desired volume, it is less expensive, and its effect is permanent for a lifetime.

Furthermore, the stem cells in the injected fat tissue have a positive effect on the surrounding skin tissues. The disadvantage of the fat injection technique is that the procedure needs to be performed in operating room settings and some amount of the injected fat tissue melts over time.

Malar augmentation with fat injection that takes about 30 minutes can be performed alone but mostly in conjunction with other aesthetic procedures such as face lift, eye bag removal or rhinoplasty.

Another technique used to accentuate the malar region involves the use of synthetic implants made of different materials for this purpose. These implants used to treat developmental delays in some congenital facial anomalies, especially in cases where the cheekbones are very indistinct, are placed in operating room conditions and, like any foreign body placed in the body, they have some disadvantages such as the risk of infection and allergic reaction.

How Much Does Malar Augmentation Cost In 2024?

Prices vary depending on the type of the filler to be used and the aesthetic procedure to be performed on the cheekbone area. To find out what kind of procedure is required for your face and to get price information accordingly, you can fill out a form, make an online appointment or contact us using our contact information.


  1. Hyaluronic acid fillers for midface augmentation

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